Sweat Check is a health and fitness brand dedicated to building a supportive community rooted in upward mobility. By fostering a network of like-minded individuals, Sweat Check’s mission is to empower users to reach their fitness goals and better their lives.

Sweat Check approached Flipped It for a complete visual rebrand, including tone of voice and UX/UI design, to better connect with their target audience. The brand needed to expand beyond fitness to encompass a holistic approach, covering nutrition, mental and physical health, and the overall benefits of a healthy lifestyle.

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Our challenge was to craft a brand identity that captured the momentum Sweat Check was building—one that stood out in a crowded, fast-paced digital space. The new visual identity embodies motion, specifically an upward movement, inspiring users to push their limits and elevate their performance.‍

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The UI/UX design for Sweat Check's app and website is currently in progress, with a focus on creating a seamless, engaging, and user-friendly experience. Stay tuned for updates as we bring this vision to life.

Sweat Check’s graphic language, color palette, photography, and tone of voice work cohesively to establish the brand as a driving force for change in the fitness industry. The symbol embodies energy and movement, while the geometric design elements subtly yet distinctively reflect the brand’s core principles.

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Futura was chosen to remain neutral, ensuring versatility across all applications. Paired with dynamic lifestyle photography that places people at the heart of the brand, the visual identity captures the stories and motivations that fuel Sweat Check’s mission.

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This new brand identity transforms Sweat Check from a niche company into a global fitness community, resonating with anyone passionate about health and wellness.