UIC's Black Cultural Center engaged us to design a logo that adhered to the campus style guide while showcasing its unique identity. In addition to the logo, our team created exhibition graphics, promotional materials, and merchandise to support the center's branding and outreach efforts.

Black cultural centers emerged on the campuses of predominantly white institutions in response to the Civil Rights and Black Nationalist movements of the 1960s and ’70s, serving as counterparts to Black Studies academic departments. As one of seven Centers for Cultural Understanding and Social Change at UIC, the Black Cultural Center sought to modernize its brand and strengthen its connection with the student body.

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As part of this shift, Flipped It designed a new logo that reflects the center's unique personality and ongoing mission to explore and promote Black creative and cultural traditions. Each letter in the logo extends and intertwines with another, symbolizing the deep roots of African ancestral traditions and their lasting influence across the diaspora and other cultures.

Homes Away from Home

2025 Black History Month Exhibition

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Homes Away From Home is about cultural centers, Black students' activism, and belonging at the University of Illinois. The material honors the legacy of student activism from the 1960s and ‘70s by centering the experiences, histories, and cultures of the African Diaspora. The exhibition is curated by Cynthia Blair and the Black Cultural Center. The show opens to the public on February 1, 2025 for a monthlong run at UIC’s Addams Hall.

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We worked closely with the cultural center to develop a design approach that connects to its 2015 exhibition, A Choreography of Contagion. As a tribute, we approached the design with depth and dimension, layering scanned archival articles with graphic visualizations to narrate the evolution within the university.